The Confirmation
I this video, we'll crank out the first "chunk" of your webinar - which is called The Confirmation.
I'll walk you through the core concepts, then I'll give you an example, and then we'll go through the template.
EASY!
Download Confirmation PPT
The DIFFERENCE!
This part is critical. In this video, you'll learn how to set yourself and your webinar apart from your hyper competition by openly and honestly addressing your prospect's natural doubts and concerns.
This is a very big deal and you MUST do it in order to gain maximum trust and build goodwill. Plus, it helps you sell :-)
As usual, I show you the concepts, give you an example, and then walk you through the template. Let's go!
Download Difference PPT
The BOND
In this video, you're going to learn how to:
-> Instill confidence in your product/service/offer from a buyers perspective.
-> Further overcome skepticism and doubt.
-> Create a bond with your audience.
-> Deliver goodwill
...All by telling your personal story and sharing your experience.
And as usual, we'll follow the same format: Core concepts, examples, and template :-)
Let's get on it! You're about to cross the halfway point!
Download Story PPT
The PAYOFF!
BOOM, BABY! This is where the rubber meets the road. The part where you educate, motivate and inspire your prospects to action.
Do this right and the goodwill and trust created will skyrocket you in their eyes.
But do it wrong and you'll fall into the dreaded "just another marketer" category.
This might be the easiest section for you to complete so let's do it! As usual, I've provided a template and complete walkthrough.
Download Payoff PPT
NLP Offer setups :-)
This video is the "prelude" to the offer.
In it, I walk you through some simple language patterns to prepare your viewer to transition from "content" to "pitch" ...without it being all weird or awkward.
This is really, really cool :-)
Naturally, I've given you a template as well.
Download NLP Transitions & Offer Structure PPT
THE CLOSE
This is it! Now it's time to sell with CONFIDENCE and KINDNESS.
We're going to do it by cleary describing the benefits of what you have and combining that value-based approach with multiple "boosters" that are designed to increase desirability and conversion.
Be sure to download the template slides below but also make sure you WATCH THIS VIDEO (or else the slides might not make sense).
Download Close PPT
Recording Your Webinar!
Here's a very BASIC tutorial on how to record your webinar.
The "trick" here is to NOT make it overly complicated. You do NOT need fancy equipment. For example, the webinar that got you here was recorded on a 3-year old Macbook Pro using nothing but the built-in mic.
I recorded it in a crappy hotel conference room I rented as a temp space to work from while I was in the middle of a move.
In this video, I walk you through how to use ScreenFlow for the Mac. (It's cheap).
And the alternative is an app called Camtasia, which is also for the PC (Mac too) and has a free trial.
WATCH this before you try to record anything. It'll prevent headaches.
The Tech Free System Pt 1: Uploading Your Webinar To YouTube
We've got two ways we can do "tech free" webinars: 1. LIVE 2. Hybrid - where you play the recording of your webinar and then show up live at the end. The videos in this series will show you how to do both. THIS video is only needed if you're doing HYBRID webinars :-)
The Tech Free System Pt 2: Creating Your Registration Page In 15 Minutes
You're going to LOVE how easy this whole thing is. Regardless of whether you're doing LIVE or HYBRID, this is relevant. You'll be using the same platform for either one. Oh - and wait until you see the conversion stats for this registration page!
The Tech Free System Pt 3: Sending Your Liquidator Email
This one's a quick one.
It walks you through sending your registrants an email that drives them back to your liquidator offer (see Module 1 if you've forgotten what that is lol.)
The email template is over on the lower left.
Download Liquidator Email Template PDF
The Tech Free Method Pt 4: Setting Up Your Indoctrination Emails
This is so easy it's almost insulting!
In this video, I show you how to get your indoctrination sequence set up in minutes.
Seriously. This is basically a matter of using the ol' "cut-n-paste" method.
Enjoy!
Download Reminder Sequence PDF
Download Indoctrination Emails PDF
The Tech Free Method Pt 5:Putting Your Liquidator As The Thank you Page
This is VERY important. We're going to create a different liquidator page than the one we made in Module 1. I'll explain why in this video, which is less than 5 minutes. ...And that's how long it'll take you to complete this simple step!
The Tech Free Method Pt 6: Adding order links/presentation
This is really, really cool. Check out how you can add scarcity, stack bonuses, and more. Total time on this one is around 10 minutes. SUPER EASY :-)
The Tech Free Method Pt 7: Going LIVE!
Whether you're live the whole time or doing a hybrid, here's what to do on the day of your webinar. THIS IS REALLY, REALLY COOL! You can engage with your audience like never before with what you're about to discover. Enjoy!
