Section 5: Traffic Trap #5 - Poor Tracking & Analytics
Section 5: Proper Tracking #1 - Universal Tracking Plan
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Section 5: Proper Tracking #3 - Fail to Prepare, Prepare to Fail
Section 6: Campaign Planning #1 - Goal
Section 6: Campaign Planning #2 - Test Budget
Section 6: Campaign Planning #5 - Creative
Section 6: Campaign Planning #6 - Tracking
Section 6: Conclusion
Section 7: Traffic Trap #7 - Poor Ad Buying Education
