How to Get Started with Data-Driven Marketing
Tracking "Cookies"
Why Tracking & Analytics is Worth the Work
Difference Between Tracking & Analytics
Why Tracking & Analytics are a Match Made in Heaven
The Tools You'll Need
GTM Setup
Google Tag Manager Account
GA Setup
Installing Google Analytics
Why This Isn't Enough
Link AdWords & Analytics Accounts
The Big "Frankenstein" Website Problem
Case Study: "Frankenstein"
Subdomain Tracking with GTM
Subdomain Tracking without GTM
Cross-Domain Tracking with GTM
Cross-Domain Tracking without GTM
DO NOT Make This Mistake
4 Types of Tracking Toppings
Tracking is a HABIT
How to Use Your UTM Builder Sheet
Goals & How You Trigger Them
Case Study - How to Track Links From Your Site
The Language of Event Tracking
How to Send Google Event Using GTM
Installing Your Business Goals
Implementing Page View Goals
Create Invent Tracking Goals Using GA
Acquisition All Traffic Source Medium
Supercharging Your Analytics Account
Adding Ecommerce Data
Adding Ecommerce Data in GA
Accessing Google Data
Find Info About Your Users
Integrating with AdWords
Link Your GA Account with Your AdWords Account