7 Deadly Traps of Online Marketing
Section 1: Traffic Trap #1 - Poor Expectations
Section 1: Good Expectation #1 - You're Responsible for Turning Paid -> Paying
Section 1: Good Expectation #2 - Paid Traffic is NOT Referral Marketing
Section 1: Conclusion
Section 2: Traffic Trap #2 - Inadequate Market Research
Section 2: Research Step #3B - Why This Isn't Enough
Section 2: Conclusion
Section 3: Traffic Trap #3A - Good Product, Bad Offer
Section 3: Offer Component #1 - Product is NOT an Offer
Section 4: Traffic Trap #4 - Unclear Goals
Section 4: Create Clear Goals #1 - Customer Clarity
