Morning
Welcome to Day Two! This is where we get into Story after learning the foundations and how to formulate the message on Day One. Today we're going to focus on Belief and Moral Obligation. We'll cover tactical things like how to write the Opportunity Switch headline, The One Thing (that starts off a chain reaction like a domino), and how to figure out Your Big Domino Statement. You'll also learn how to use the Epiphany Bridge to sell everything.
Afternoon
The second session of Day Two picks up where we left off--Russell Brunson taught us all the framework of your Core Origin Story and how to use it in your sale and marketing. We dig into how we create our beliefs because your key job when making sales is to change your customer's false beliefs. What is holding them back and what is the experience they've had? Once you unlock their beliefs, the door to Narnia opens and the magical money fountain starts freely flowing. Learn how to lead someone to their New Epiphany Bridge.
Evening
The final Day Three session is all about the Perfect Webinar script! Russell dissects the Perfect Webinar step-by-step, which is a core framework taught in 'Expert Secrets' for selling. The point of this webinar is still to come back back to The One Thing we need to convince prospects of in order to sell them, which is your Big Domino Statement. See how all this is coming together? Get ready to go deep on this webinar tactic with over 60 slides and Russell's explanation of the strategy behind each step.
