The Big Picture!
In this video, we're going to dive right in as the lovely (and talented) Bret Martineau, our in-house tech wizard, walks you through creating the framework of this automated campaign. As you'll notice, we use Infusionsoft. Now - before we get started, here's a word of caution: This is very complicated stuff ...ONLY if you "jump ahead. Brett and I have made this super easy by chunking everything down into little bite-sized pieces ...and if you just do one little piece at a time, you're gold! By the way - these little pieces are usually around 5 minutes :-) Download Big Picture of Automated Campaign PDF
The Welcome Sequence
Once someone registers for the webinar, but before we send the indoctrination content, we need to send a quick confirmation email. This video will take you through how to set that up.
The BEFORE part (The days before your webinar)
Here's how to set up all the stuff that's supposed to happen in the days before your webinar.
Such as ...how to make the indoctrination emails send, and all that good stuff.
Pretty simple ...IF you do it step by step and follow along.
I've also included a little guide for you to download as well. :-)
This is just over a minute ...nothing to it!
Download Framework Part 3 - 3 Days Before Webinar PDF
The Webinar Timer
Here's how to make it so you know who showed, and who didn't!
Again - this one's just over a minute and it's super easy.
REMEMBER: We're just building the FRAMEWORK right now.
We'll "fill in the blanks" when we're done.
Download Framework Part 5 - Timer for Webinar PDF
Attendee Framework
Here's how to build the framework for handling the folks who showed up.
Super simple.
Under three minutes.
You got this. :-)
Download Framework Part 6 - Attended Webinar PDF
For Those Who Saw The Pitch (We Salute You!)
Sorry. Had to throw in a little AC/DC reference there.
OK.
This quick video walks you through setting up the framework for marketing to people who saw your pitch (but didn't buy).
Download Framework Part 7 - Saw Pitch PDF
No Shows!
Here's how to build the framework for those who don't show!
Super easy. Less than a minute. :-)
Download Framework Part 8 - No Shows PDF
For Those Who Left Early
Here's how to build the framework for the people who attend ...but leave before you can make your offer.
Download Framework Part 9 - Left Early Did Not See Pitch PDF
How To Create Tags
Don't worry. This is easy.
In fact, ALL of this is easy if you just do it step by step ...and take it one step at a time.
This video is only 5 minutes and it's a piece of cake. :-)
Download Creating Tags PDF
How To ADD The Tags
Now that we've created them, it's time to AD the tags.
This might seem complicated ...but it's mainly just clicking some buttons :-)
I've also included a little guide for you to accompany this video.
You got this!
Download Adding Tags PDF
Building The Registration Page
Here's how to create a registration page that always displays the proper date of your next webinar. NOTE: We'll be showing you how to use and Infusionsoft plugin called PlusThis. You can get it at PlusThis.com. It is essentially like steroids for Infusionsoft ...and it does a LOT more than *just* show the date. It's an integral part of making this whole thing work, so you're definitely going to want to use it. (It's not expensive). I paid those guys $5,000 to add the features you're going to see in this series ...and agreed to make the features I paid the development costs for available to all of their customers. Enjoy. :-)
Calculate the Webinar Date
Once we have the registration page set to display the correct date, we need to make sure that the same date will show up in the reminder emails.
So we're back to handy-dandy PlusThis to set that up.
The Webinar Play Page
An automated webinar is really just a video on a page. The trick is tracking when someone loads the page and when they see the pitch. This video will take you through how to set that up using PlusThis.
Tying It All Together - The Smart Link
The last piece of this puzzle which ties it all together is the Smart Link. It's what makes sure that your prospects see the right pages when they click to join your webinar from your emails. This video will walk you through how that is done.
