Introduction
Section 1: The Two Major Adwords Downfalls Intro
Section 1: The Big Keyword Problem
Section 1: The All Important Quality Score
Section 2: Prework Intro
Section 2: Understand Your Market & Offer
Section 2: Analytics Prework
Section 2: How To Connect Adwords & Analytics
Section 2: Conversion Tracking Prework
Section 2: Create & Install Adwords Conv Pixels (GTM)
Section 2: Create & Install Adwords Conv Pixels
Section 2: Keyword Research 101
Section 2: How To Do Your Keyword Research
Section 3: How To Access Keyword Planner
Section 3: How I Plan My Campaign Shells
Section 3: The Purpose Of Ad Groups
Section 3: How I Plan My Ad Groups
Section 3: The Purpose Of Ads
Section 3: How I Plan My Ads
Section 3: Plan & Pre-populate Your Ad Extensions
Section 4: Setting Up Your Campaigns (New)
Section 4: Setting Up Your Campaigns (Old)
Section 4: Excluding Devices (Option Is "Hidden")
Section 5: Setting Up Your Search Term Report
Section 5: Daily Search Term Report (New)
Section 5: Daily Search Term Report (Old)
Section 5: How To Enter Negative Keywords (New)
Section 5: Access Negative Keyword Portal (Old)
Section 5: Scale Your Spending Using Broad Match Modifiers
Section 5: You Now Have The Tools You Need
Section 6: Long Term Optimization Intro
Section 6: Peel & Stick - Courtesy Of Perry Marshall
Section 6: Impression Share Report
Section 6: How To Add Impression Share Metrics (New)
Section 6: How To Add Impression Share Metrics (Old)
Section 6: Power Of Demo Targeting
Section 6: How To Find Your Demo Targeting In GA
Section 6: How To Utilize Demo Targeting (New)
Section 6: How To Utilize Demo Targeting (Old)
Section 6: RLSAs
Section 6: How To Create Retargeting Lists (New)
Section 6: How To Create Retargeting Lists (Old)
Section 6: Customer Match
Section 6: Create Customer Match Lists (New)
Section 6: Create Customer Match Lists (Old)
Section 7: ValueTrack Parameters
Section 7: ValueTrack Breakdown