Introduction

Section 1: The Two Major Adwords Downfalls Intro

Section 1: The Big Keyword Problem

Section 1: The All Important Quality Score

Section 2: Prework Intro

Section 2: Understand Your Market & Offer

Section 2: Analytics Prework

Section 2: How To Connect Adwords & Analytics

Section 2: Conversion Tracking Prework

Section 2: Create & Install Adwords Conv Pixels (GTM)

Section 2: Create & Install Adwords Conv Pixels

Section 2: Keyword Research 101

Section 2: How To Do Your Keyword Research

Section 3: How To Access Keyword Planner

Section 3: Intro To Campaign Planning

Download Adwords Campaign Planning Worksheet

Section 3: How I Plan My Campaign Shells

Section 3: The Purpose Of Ad Groups

Section 3: How I Plan My Ad Groups

Section 3: The Purpose Of Ads

Section 3: How I Plan My Ads