7 Deadly Traps of Online Marketing
Section 1: Traffic Trap #1 - Poor Expectations
Section 1: Good Expectation #1 - You're Responsible for Turning Paid -> Paying
Section 1: Good Expectation #2 - Paid Traffic is NOT Referral Marketing
Section 1: Conclusion
Section 2: Traffic Trap #2 - Inadequate Market Research
Section 2: Research Step #3B - Why This Isn't Enough
Section 2: Conclusion
Section 3: Traffic Trap #3A - Good Product, Bad Offer
Section 3: Offer Component #1 - Product is NOT an Offer
Section 4: Traffic Trap #4 - Unclear Goals
Section 4: Create Clear Goals #1 - Customer Clarity
Section 4: Create Clear Goals #2 - Trackability
Section 5: Traffic Trap #5 - Poor Tracking & Analytics
Section 5: Proper Tracking #1 - Universal Tracking Plan
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Section 5: Proper Tracking #3 - Fail to Prepare, Prepare to Fail
Section 6: Campaign Planning #1 - Goal
Section 6: Campaign Planning #2 - Test Budget
Section 6: Campaign Planning #5 - Creative
Section 6: Campaign Planning #6 - Tracking
Section 6: Conclusion
Section 7: Traffic Trap #7 - Poor Ad Buying Education