VISION - VIDEO 1: Watch This First!
This quick intro outlines exactly what we're doing this week (and the next 6 weeks in general), what you can expect, and it also explains WHY we're doing it in the order that we are. It's important!
VISION - VIDEO 2: THE SIX PHASES OF TRANSFORMATION
This video walks you through exactly what you're going to experience on a psychological level as we take this class together. It's very important to watch this ...because it will not only prepare you, but it will also give you insight into how to better serve your clients as well.
VISION - VIDEO 3: VISION
No ...I'm not talking about "vision boards", "manifesting", or any of that "woo-woo" stuff. (Not that there's anything wrong with the occasional "woo-woo" here and there lol.) This video helps you figure out your "REAL NUMBER" so we can reverse engineer exactly how to get there.
VISION - VIDEO 4: PLANNING (THIS IS A BIG ONE)
This video answers all your questions like, "who do I sell to, what do I sell, and how do I keep them happy?" Seriously - this one's a big deal. DO THE EXERCISE! Don't make me come over there lol. This is really important. You'll need a piece of paper and a pen for this one. Don't do it in your head ...actually write it out!
VISION - VIDEO 5: BIG PICTURE OVERVIEW OF CONSULTING
This is a 30,000 foot view of how the Consulting Model Works.
VISION - VIDEO 6: BIG PICTURE OVERVIEW OF GROUP COACHING
This is a 30,000 foot view of the Group Coaching model.
VISION - VIDEO 7: BIG PICTURE OVERVIEW OF MASTERMINDS
Hey the name says it all :-)
VISION - VIDEO 8 BIG PICTURE - FINITE CONTENT DELIVERY
Here's a 30,000 foot view of how Finite Content Delivery Works
VISION - VIDEO 9: FEE PLUS ROYALTY OVERVIEW
Here's a 30,000 foot view of the Fee plus Royalty model.
VISION - VIDEO 10: PROFESSIONAL SERVICES OVERVIEW
The day I filmed this for you, our professional services company hit our one millionth dollar in NET revenue for the year! Needless to say, I'm a fan.
VISION - WEEK 1 CALL: CLASS 2
Enjoy :-)
DEEP DIVE INTO THE MODELS - DEEP DIVE 1: CONSULTING
Here's exactly how to manage lots of consulting clients part time.
DEEP DIVE INTO THE MODELS - DEEP DIVE 2: GROUP COACHING
Here's a deep dive into Group Coaching, where I show you the Triple Touch method for being incredibly valuable while really leveraging your time so you can have lots of freedom to do whatever you want.
DEEP DIVE INTO THE MODELS - DEEP DIVE 3 FINITE CONTENT DELIVERY
Here's how to create and run Finite Content Delivery courses and classes. This is a great "standalone" model, and an excellent secondary model as well. (I use it personally as a secondary model :-)
DEEP DIVE INTO THE MODELS - STOP! (HAMMER TIME) CONTENT CREATION
Yes. I said, "HAMMER TIME". You're welcome lol. This video is NOT an overview of any particular model, but I want you to have it because it shows you how to create course and coaching materials. This is good for Group Coaching and/or Finite Content Delivery models. In the video, you'll see me walk students through exactly how I created the Magic Model class ...which was a 7-figure class. Enjoy!
DEEP DIVE INTO THE MODELS - DEEP DIVE 4: MASTERMINDS
Here's how to run Masterminds as a primary model. This video shows you three different styles of running your meetings, from small "member facilitated" meetings all the way to large curriculum based meetings. Enjoy!
DEEP DIVE INTO THE MODELS - DEEP DIVE 5: PROFESSIONAL SERVICES
Here's how to run a professional services company, and how we started small and are scaling it :-)
DEEP DIVE INTO THE MODELS - DEEP DIVE 6: FEE PLUS ROYALTY
Here's how to run the Fee + Royalty model. In this video I'll explain the pitfalls to avoid, the common fee and royalty structures, and how to keep things "in check" with your clients.
DEEP DIVE INTO THE MODELS - THE FIVE YEAR TIME MACHINE
This is probably the most important video in this week's training.
So if you're skimming around (not recommended), you should DEFINITELY watch this and do the Exercise.
I created this for my $40,000 mastermind members and when I created it, I actually *did* the exercise.
And lo and behold ...it worked!
All the stuff I wanted to accomplish actually got done ...in less than a year.
One thing you'll notice with this is my math is off.
(Never do math on camera lol.)
It only takes 100 clients every month to hit the revenue goals, not 200.
Download Five Year Projection PDF
Download Five Year Clarifier PDF
Download Five Year Jumpstart PDF
DEEP DIVE INTO THE MODELS - ENTER THE BOSS LADY (HOW TO SCALE)
I originally intended this video to be part of the Professional Services Deep Dive, but I split them into two videos because I think this is relevant to more than just professional services. In this video my CEO, Aurora Valenzuela, walks you through how she built our team (and pretty much kicked me out ...much to my delight!).
DEEP DIVE INTO THE MODELS - THIS WEEK'S CALL (IT WORKED!)
Sweet! I recorded it with Screenflow and it worked just fine. Enjoy :-) I *did* have to export it at a slightly lower frame rate - otherwise the file was too big for Kajabi. So hopefully it looks OK. If not, I can split it into multiple videos.
CALLS - HIGH LEVEL FELLOWSHIP CALL 1
CALLS - WEEK 3 CALL!
Good call today, guys!
CALLS - WEEK 3 CLASS 2
Enjoy :-)
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 1: CAMPAIGN OVERVIEW
his week is awesome. I decided we'd skip the theory and get straight to ACTION ...and then I'll teach you the "theory" afterwards. (This way you can actually start getting campaigns BUILT this week!)
We're doing the Low Hanging Fruit campaign and the Mid Level campaign this week, and I've figured out a way to give you a massive jump start.
I've taken my web pages that are working, created templates out of them ...and made the templates available for you ...including the copy!
WHO LOVES YA, BABY?
But we don't stop there. I've also created a template VSL presentation for your Mid Level campaign and included that as well :-)
WARNING: We do some "tech stuff" this week ....but I make it easy.
The "trick"" here is to NOT jump ahead. If you just do this stuff "piece by piece", you're golden.
Enjoy!
Download Mid Level Diagram PDF
Download Low Hanging Diagram PDF
Download Cold Campaign Diagram PDF
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 2: YOUR TOOLSET
This video is quick and easy. It's just a walkthrough of stuff you need in order to do this. Turns out you don't need too much :-)
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 3: BUILDING YOUR LOW HANGING FRUIT PAGE
READ THIS! This video mentions a template. Kajabi is being weird and it's not letting me upload it for you. THEREFORE, you need to download it from my site directly. Just "right click" here, select "save as" and save to your computer. The file extention is.unbounce ...which will look totally weird if you try to open it in anything besides Unbounce lol. You you have to RIGHT-CLICK it and SAVE IT to your computer. It won't look right if you just click it and try to see it in your browser. Now ...about the video: WATCH THIS, BY GUM! Even if you don't want to use the Low Hanging Fruit campaign, you still should watch this because it shows you how to use my awesome templates I built for you (see above).
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 4: INFUSIONSOFT TAGS IN UNDER 5 MINUTES
WATCH THIS TOO! This is: 1. INCREDIBLY EASY. 2. REALLY IMPORTANT. The reason why is it shows you how to make sure everything works nice and smoothly in Infusionsoft when people opt in. Seriously - this video is under 4 minutes, it's super easy, and if you just DO IT NOW then your life will be soooooooOOoOOoooooo much easier.
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 5: INTEGRATING YOUR SITE WITH INFUSIONSOFT
You're about to tie this whole thing together in under NINE MINUTES. Talk about SIMPLE! Once you're done with this, you'll have an opt in page that works!
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 6: BUILDING YOUR MID-LEVEL CAMPAIGN
First of all, again ....just like the last one, you need to RIGHT CLICK HERE and select "SAVE AS" to save the template.
The rest is easy!
Your swipe file is below :-)
Download Mid Level Opt In Page PDF
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 7: HOW TO DO A MID-LEVEL VSL (TEMPLATE!)
This RULES!
In an effort to make this as easy as possible, I've built you a TEMPLATE based on my winning VSL so all you need to do is essentially fill in the blanks.
You're gonna love this one!
Download Mid Level VSL Template PPT
Download Mid Level VSL Template KEY
Download IMB VSL PPT
Download IMB VSL KEY
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 8: HOW TO USE SCREENFLOW TO RECORD YOUR VSL
This is really easy and fun. Simple little screen-capture videos have made me a FORTUNE and this video shows you how to make them.
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 9: HOW TO MAKE YOUR VSL AUTO-PLAY
Here's how to upload your video to Youtube (easy) and then make it play automatically when you embed it on your VSL page.
It's pretty easy but there's a trick to it.
Watch this. It's important :-)
Download AutoPlay Instructions PDF
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 10: HOW TO MAKE YOUR APPLICATION PAGE
This video shows you how to create the page where people tell you everything you need to know in order to make sure you can help them :-) This is the page they click on after they see your VSL and decide they want to talk to you, or move to whatever next step you want them to take.
GETTIN' 'ER DONE! (EXCELLENT NEWS!) - VIDEO 11: HOW TO BUILD YOUR MID-LEVEL VSL
Once again, I've given you an awesome template you can just edit and let loose ...all "cloned" from the exact page I personally use in my campaigns. You'll need to RIGHT CLICK HERE and select "SAVE AS" in order to download it.
POSITIONING (AND TYING IT ALL TOGETHER!) - HARD CORE PSYCHOGRAPHICS PART 1: THE BIG IDEA
WATCH THIS IMMEDIATELY. This is part one of a two-part series in this module showing you how to reverse engineer your prospects' mind (yes, sounds sinister - it's not) for maximum impact. In this video, we start by immediately making your solution and "brand" (term used loosely) jump out and stand apart from the crowd. YOU WILL NOT GET THIS anywhere else.
POSITIONING (AND TYING IT ALL TOGETHER!) - HARD CORE PSYCHOGRAPHICS PART 2: POSITIONING
As you now know, the REAL purpose of positioning is to support the premise and the big idea ...while reducing resistance to the promise. In this video, I show you the three pillars of positioning and how to reverse engineer your prospects' value systems, exploit positive matches, and cause instant internal decisions to trigger.
POSITIONING (AND TYING IT ALL TOGETHER!) - OFFICIAL VIDEO 1: A SLIGHTLY MISLEADING VIDEO
Here's an overview of PART what we're going to do the rest of this week. In the video, I tell you we're going to completely build out all the campaigns in Infusionsoft this week and tie them together and go super hard core on the tech side. We're not. We're going to build the FRAMEWORK in Infusionsoft this week and then fill it in next week. The reason why is because after I made this content for you, I realized two things: 1. You need to learn the stuff in the first two videos before we do this. (See above videos :-) 2. Nobody could actually DO all the tech stuff in just a week ...and I don't want you to get overwhelmed. Therefore ...in all likelihood, I'll be EXTENDING the length of this class by a week so we don't run the risk of overwhelm. I'm in no hurry to "be done with it" and I'm enjoying working together so I'm more than happy to put in the extra time to do this right. With that said, watch this overview (two minutes) and then let's get to work! We'll complete "filling in the framework" next week and depending on your feedback, also get into traffic (or just take our time and spend an extra week getting everything implemented first.)
POSITIONING (AND TYING IT ALL TOGETHER!) - OFFICIAL VIDEO 2: STARTING YOUR COLD CAMPAIGN
Here's How To Start Your Cold Campaign (Beginning The Opt In Page And Graphics). The template in this video consistently converts for me at BETTER than 60% opt in rate.
POSITIONING (AND TYING IT ALL TOGETHER!) - OFFICIAL VIDEO 3: EDITING YOUR OPT IN PAGE
In this video, we'll edit your copy and tie this baby in with Infusionsoft!
Download Cold Campaign Opt In Copy PDF
POSITIONING (AND TYING IT ALL TOGETHER!) - OFFICIAL VIDEO 4: CONTENT AND INDOCTRINATION
This video shows you how to structure the creation and delivery of your lead magnet and your cold campaign's content/indoctrination videos.
NOTICE: There are several worksheets that accompany this one. Be sure to DO THEM! It will save you HOURS of work :-)
Enjoy!
Download Milestones Worksheet Example PDF
Download Milestones Worksheet PDF
Download CheckPoint Worksheet PDF
Download CheckPoint Example PDF
Download Bag of Tricks Example PDF
Download Bag of Tricks PDF
POSITIONING (AND TYING IT ALL TOGETHER!) - OFFICIAL VIDEO 5: YOUR INDOCTRINATION VIDEO PAGES
Here's how to create your indoctrination video web pages. This rules because it's even faster and easier than the other pages we built. Hint: Press one button and then use "cut and paste". Magic!
POSITIONING (AND TYING IT ALL TOGETHER!) - FRAMEWORK VIDEO 1: LOW HANGING FRUIT
In this video, we build the framework for your low hanging fruit campaign in Infusionsoft. This is actually pretty EASY and once you get the hang of it, it's fun!
POSITIONING (AND TYING IT ALL TOGETHER!) - FRAMEWORK VIDEO 2: MID LEVEL CAMPAIGN
Here's how to build the framework for the mid-level campaign. Easy!
POSITIONING (AND TYING IT ALL TOGETHER!) - FRAMEWORK VIDEO 3: THE COLD CAMPAIGN
Here's how to build the framework for your Cold Campaign. This is the most complex campaign ...and as you'll see it's pretty easy. NOTICE. At the end, I say "see you in the next video". We're going to stop here for this week because the next "chink" of this is a little tech-intensive, and I want you to have plenty of time to get everything done without feeling overwhelmed. So we'll pick up next week with "filling in the frameworks".
POSITIONING (AND TYING IT ALL TOGETHER!) - WEEK 4 Q&A CALL FOR CLASS 1
I had to render this at a slightly lower quality ...otherwise Kajabi wouldn't accept the file! Sorry if it's a little blurry.
AUTOMATION AND TRAFFIC - VIDEO 1: LOW HANGING FRUIT BUILDOUT A
Here's how to build the *first* part of this campaign, which is the part that sends them details about your main offer.
Download Low Hanging Fruit Email Copy PDF
AUTOMATION AND TRAFFIC - VIDEO 2: AUTOMATING THE COOL STUFF
OK - this gets a LITTLE techy. HERE'S HOW TO MAKE IT EASY: Pay no mind as to WHY you're supposed to do this stuff. I personally have no clue how the "tech" stuff works and I don't care. Blissful ignorance is key to an absence of overwhelm lol. This isn't really that hard, it's just different. And the end of the day, you're just clicking buttons ...and it takes a whopping 15 minutes :-)
AUTOMATION AND TRAFFIC - VIDEO 2B: AFTER THEY RESPOND
Here's what to do after they respond to your first sequence!
AUTOMATION AND TRAFFIC - VIDEO 3: MID LEVEL BUILDOUT PART 1
Here's how to build the first part of the mid-level campaign, which is the email sequence that describes the free thing.
Download Mid Email Copy PDF
AUTOMATION AND TRAFFIC - VIDEO 4: MIDLEVEL BUILDOUT PART 2
Here's how to build the followup campaign they get after they click your midlevel VSL.
AUTOMATION AND TRAFFIC - VIDEO 5: SLIGHT CHANGE TO THE COLD CAMPAIGN
Don't worry - this is easy. But we need to do it so your results will be tracked properly. In this video, we do three things: 1. We tell the campaign what tags to look for (this means we click the mouse like ...EIGHT times or so.) 2. We switch the "did not click videos" boxes from draft to "ready" (three mouse clicks). 3. Then we add the application form and an additional sequence to the end of the campaign. (Sounds hard, but we really drag a little picture into the campaign and select "copy". Pretty easy!)
AUTOMATION AND TRAFFIC - VIDEO 6: COLD CAMPAIGN CLICK SEQUENCE V1
This one's a breeze.
We're just building the autoresponder series that gets them to click your first video.
Naturally, I've included a swipe file :-)
Download Cold Click Sequence Video 1 PDF
AUTOMATION AND TRAFFIC - VIDEO 6B: COLD CAMPAIGN V2 CLICK SEQUENCE
Here's how to build the click sequence that gets them to watch the second video in your Cold Campaign (assuming they haven't applied).
Download Cold Campaign Video 2 Sequence PDF
AUTOMATION AND TRAFFIC - VIDEO 7: COLD CAMPAIGN V3 CLICK SEQUENCE
Here's how to build the sequence that gets them to click on your third video of your cold campaign :-)
Download Cold Campaign Video 3 Sequence PDF
AUTOMATION AND TRAFFIC - VIDEO 8: COLD CAMPAIGN FOLLOW UP SEQUENCE
Here's how to deploy a follow up sequence and ask for the appointment more aggressively in your cold campaign.
AUTOMATION AND TRAFFIC - WEEK 5 CALL
TRAFFIC - VIDEO 2: THE SEVEN STEP STRATEGY
TRAFFIC - VIDEO 3: CREATING A BUSINESS PAGE
TRAFFIC - VIDEO 4: SETTING UP YOUR ADS MANAGER
TRAFFIC - VIDEO 5: EPIC CONTENT PART 1
TRAFFIC - VIDEO 6: EPIC CONTENT PART 2 (VIDEO ADS!)
TRAFFIC - VIDEO 7: EPIC CONTENT 3 - THE 6 STEP CHECKLIST
TRAFFIC - VIDEO 8: CUSTOM AUDIENCES (AND TRACKING PIXELS)
Download Conversion Pixels & Custom Audiences PDF
TRAFFIC - VIDEO 10: TARGET AUDIENCES PART 2
TRAFFIC - VIDEO 12: POST BOOSTS
TRAFFIC - VIDEO 13: BIDDING AND OPTIMIZING
CONVERTING PROSPECTS INTO SALES - WATCH ME FIRST!! (THERE ARE 15 MORE VIDEOS :-)
There are around FIFTEEN more videos in this module. You just don't see them :-) This quick video shows you where they are.
CONVERTING PROSPECTS INTO SALES - DEMONSTRATION OF POWER CLOSE PART 1: VETTING
Here's how to make sure you don't waste time dealing with non-buyers :-)
CONVERTING PROSPECTS INTO SALES - DEMONSTRATION OF POWER CLOSE PART 2: ELICITATION
Now that they're properly screened, here's how to use deep level psychology to begin the sales process.
CONVERTING PROSPECTS INTO SALES - DEMONSTRATION OF POWER PART 3: CLOSING
Now that you've elicited values, outcomes, and installed identity ...it's time to get the map, build the bridge, prescribe, validate, and close!
WEBINARS - WEBINARS AND GROUP SALES: THE BIG PICTURE OVERVIEW
No matter what you're selling, you MUST have a group sales presentation in your arsenal. These days, the most popular form of group sales presentations are online Webinars ...so that's what I'll be showing you how to do in this section. This video gives you a big picture overview of the process.
WEBINARS - PART 1: INDOCTRINATION
Here's an overview of how to do Indoctrination videos. I'm also including a director's cut version of one of my videos ...and templates for you :-) Those are all in the videos below. For now, watch this overview of how to do it :-)
WEBINARS - PART 2: INDOCTRINATION VIDEO 1 DIRECTOR'S CUT
WEBINARS - THE WEBINAR: CONFIRMATION
This video walks you through how to do the first part of a webinar, which is the Confirmation.
Your template is below :-)
Download Confirmation Template PPT
Download Confirmation Template ZIP
WEBINARS - THE WEBINAR: THE DIFFERENCE
This walks you though how to create the "Difference" part of your webinar.
Download Difference PPT
Download Difference ZIP
WEBINARS - THE WEBINAR: THE STORY (OR BOND)
Here's How To Bond With Your Audience Through Stories.
Your template is below :-)
Download Story PPT
WEBINARS - THE WEBINAR: THE PAYOFF
Here's where you demonstrate you can help them ...by actually helping them!
EXAMPLE slides are below.
Download Payoff Slides PPT
Download Payoff Slides ZIP
WEBINARS - THE WEBINAR: TRANSITION TO OFFER
Here's how you transition into your offer without being weird. Slides are with next video :-)
WEBINARS - THE WEBINAR: THE ULTIMATE OFFER STRUCTURE
Here's the ultimate offer structure for selling directly on the webinar.
Slides are below :-)
Download Slides for Close PPT
Download Slides for Close ZIP
ALTERNATE OFFER STRUCTURES - OFFER 1: TAKEAWAY TO INTERVIEW
Here's how to "two-step" sell expensive offers ...without having to do a Demonstration Of Power Close.
Download Takeaway Interview ZIP
ALTERNATE OFFER STRUCTURES - OFFER 2: THE DISCOVERY DAY
This is an AMAZING offer and converts like crazy. PERFECT for higher end sales.
Download Discovery Day Offer Slides ZIP
ALTERNATE OFFER STRUCTURES - BONUS: MY ACTUAL DISCOVERY DAY PITCH
Here's the pitch that worked so well :-)
