WATCH ME FIRST!

Now that we've built your first campaign, we're off to a good start. But we still have "HOLES" where we could lose attention and lose sales. For example, what happens if they don't buy? What happens if they don't click the reminder series and never see the goodwill videos? In this intro, I'll walk you through an introduction to the ANGLES of approach, and show you how that cam make you a fortune.

The Angles of Approach, Revealed!

This video can literally translate into money in the bank your you ...quickly. People have built their entire brands and presence off of just ONE of these Angles, but you get them all. My suggestion is that when an angle "jumps out at yuo", you IMMEDIATELY pause the video and write down your ideas for exploiting it.

BLUEPRINT: How an "Angles" Campaign Works (In real time)

In this video, I show you a fresh "angles" campaign that's getting a 16% conversion :-)
I also show you the blueprint for implementing this type of campaign for people who didn't click/buy from your goodwill campaign.
Plus, I show you how this approach can (and should) be deployed for getting NEW people on your list as well :-)
Enjoy!
Download How To Angle PDF

WALKTHROUGH! How to crank out Angles content that CONVERTS

In this video, I break down the three critical "pillars" of an Angles piece that converts. Plus, I introduce you to a new tool that's great fror teaching with videos (just in case you sell any type of info-products). And I show you the "transitional pattern" that allows you to go from "content" to "pitch" effortlessly.

HOW-TO: Build a beautiful content page with this great new tool.

In this video, I walk you through the coolest tool ever. It's a service I use called Unbounce, and it's what I used to create the page we just went over. And that's what we're doing in this video. Making a super-easy page like the one I just showed you. Now - just to be clear - you don't have to use Unbounce. You could build a page similar to this as a blog post (wordpress), a "regular" web page (using Dreamweaver or any other HTML editor), and/or you could use LeadPages or MegaphoneApp. Doesn't matter. I'm showing you Unbounce because it gives you the most flexibility and customization options. (Plus I'm a total dork and I love these cool little apps.)

AUTOMATION! How to automate your Angles Campaign

Plus a swipe file!
Man, that little article I just showed you ended up getting over 10,000 clicks from the emails you're about to see. Plus it got almost 3,000 clicks from Facebook.
And it all that traffic got 3,422 people to register for the Webinar!
Plus ...it generated massive goodwill by genuinely helping people. Can't beat it!
So in this video, I'm going to show you how to take that asset we just created, and make it crank out value for your business forever by building an automated sequence around it.
Pretty cool! (And easy :-)
Download Angles Emails PDF

The COUNTDOWN SEQUENCE

This is a beautiful sequence that really motivates people to buy NOW.
You can use it anywhere  in your campaign. In this example, we'll assume it goes after the angles sequences if the prospect doesn't click or buy.
In the example sequence, you'll be using a discount as the primary motivator to set aganst the deadline.
In the next video, I'll show you a different example (including a swipe file, of course) that uses a price HIKE as the motivator.
Download 4 Day PDF
Download Countdown Sequence PDF

The Countdown Sequence Part II

In this video, I walk you through a countdown sequence that uses a price hike as the deadline motivator.
This sequence worked incredibly well (still does to this day), and you can deploy it at any point in your overall funnel. This is VERY EASY to deploy, and VERY profitable.
Swipe file below
Download Countdown Emails PDF

Samurai Countdown!

Here's how to automate a countdown sequence using Scarcity Samurai.
We'll be using one of my existing sequences as a reference because it made about $250K in sales so far :-)
Swipe File below :-)
Download Samurai Countdown Email Examples PDF

Live Q&A Call - June Class

SUPER EASY Countdown Timer (And the prelude to Advanced Automation)

In this video, I show you a new tool called TimerLay, which is the easiest way to add legitimated Scarcity to just about anything. I love it! For ADVANCED Automation methods, please proceed to the Advanced Automation Clinic tab in your members' area AFTER you've watched this.

How To Do All This Stuff In AWEBER!

Our man Jack Born, the creator of the infinitely awesome AW Pro Tool plugin for Aweber users, made this video and process maps for all you Aweber users who want to take automation to a whole new level :-)
Enjoy!
Download Mass Conversion PDF

Live Q&A Call - August Class

The Best Advice I Could Possibly Give You

This video is a ROUGH DRAFT of a webinar I'm working on, which will be used to attract clients for a year long program specifically created for consultants/coaches/professional service providers who sell at a premium (or want to.) These aren't the fancy slides, and I just recorded this version to be transcribed and then turned into a book (which will be the lead magnet.) The reason I'm showing you this is two fold: 1. To show you what a presentation looks like that's built to attract higher end clients. 2. To walk you through the excercise, which is (in my heavily biased opinion) the most valuable insight I could ever give you. I think that if you take the time to actually DO this exercise, you'll have greater clarity than 99.9% of all entrepreneurs on the planet. You'll also have a near-INSTANT "shedding" of stress, anxiety, and overwhelm, and you'll have a crystal-clear picture of exactly what you need to do next in order to have the PERFECT BUSINESS that's paying you what you WANT to earn. Once we walk through the exercise, I show you how the irresistible intrigue process works, and walk you through example copy - showing you EXACTLY WHAT TO SAY :-) We end with me showing you exactly how to do a collaborative close - which is where you take an interested "big ticket" prospect and convert them into a customer by being amazingly cool and insightful. Now - you'll notice this presentation is lacking two things: 1. An intro. I skip all the "my name is Frank Kern and here's why you should listen" and really go straight into the content. I did it this way because nobody is going to see this recording. It's strictly here to be transcribed, edited, and turned into a book for lead magent purposes. 2. The pitch. I skipped the pitch for the same reason. I'm having a designer make the slides "fancy looking" right now, and will re-record it with a pitch at the end for use in the actual sales process. I'll be trying someting new in the pitch. Instead of doing an irresisitble intrigue offer where I offer to talk to them one on one, I'm doing an irrersistible intrigue offer where I offer to let them come spend the day with me. This is called a "preview day" and I learned the concept from Dan Kennedy. During the preview day, I'll literally be working with a group of 20 people, helping them map out their plans to grow 10X. We'll work on sales copy, funnels, client selection, the works. At the end of the day, I'll offer to let them enroll in my year-long program, which is $35K. The "flow" looks like this:   1. They request a lead magnet (which will be the edited transcipts of what you see above). 2. The lead magnet and follow up campaign will "sell" the webinar. 3. The webinar provides excellent value and explains the $35K program, but uses takeaway selling by NOT letting anyone enroll. 4. Instead of allowing someone to enroll, I'll allow them to apply to come to the preview day, and tell them that if they want to stay for a second day (and officiallly join the program), then they can ...after they've experienced a full day and really "gotten" what it's all about. 5. I'll use the same extreme risk reversal as a traditional irresistible intrige offer by telling them that if, at the end of the preview day, they think it was a waste of time ...I'll refund their airfare, their hotel, and give them an extra $1,000 as compensation for the time we spent together. This will essentially give me: A: A room full of people who know the cost of the program and have applied to come to the discovery day. B: The ability to close multiple sales at one time. I'll let you know how it goes!