Unlikely designs that convert like crazy!
Watch this first because: 1. It shows you what opt-in layouts are working BEST. 2. It shows you how to cover your probverbial rear-end and stay legal :-)
Process Map and what to do FIRST!
Before we begin your opt in page, we need to build the money-getting machine behind it!
So in this video, I walk you through the initial process for what happens immediately when someone opts in, and I show you a high converting "pitch page" that we're going to model YOURS after.
Download Opt In Flow PDF
How to Create And Edit A Basic Video Pitch
In this video, I show you how to use a super-easy tool to create and edit your videos. It's the exact tool I've used for years and it's simple! WHY ARE WE DOING THIS FIRST? Well, because after they opt in, we're gonna want to sell something, right? So we'll need that page built before we build the opt in page ...otherwise, they'll opt in and we won't have anything cool to show 'em! But don't worry. This is SUPER EASY and I show you how to do it in this video.
BONUS: How To Script Your VSL
Now that you know the technical stuff, let's create a VSL that SELLS! In this video, I'll walk you through the framework of a good video sales pitch that also educates and creates authority.
BONUS: VSL Template And Walkthrough
Now that you've got an outline of a good VSL structure, let me give you a template you can use and a tutorial on how to use it. This way, you can get your entire system up and running and SELLING today :-)
Getting Your Video Online!
Now that you've made your video, we need to get it to play on the Interwebs. So in this quick tutorial, I show you how to click a few buttons and get that sucker all set up to play perfectly on any computer, smartphone, or tablet ...anywhere in the world. (Without having to be good at "code stuff".)
Getting Your Pitch Page Built In Five Minutes :-)
Sweet! Now that you've made your pitch video and made it playable online, it's time to get your "pitch page" built. This is the page they'll see immediately after they opt in, and the reason we're building it is so you can make some immediate sales. Your Thank you Page (AKA "Pitch Page" AKA "OTO Page") consists of three major components: 1. Layout 2. Copy 3. Video In this tutorial, I'll show you how to get the layout and copy done in MINUTES by using my secret weapon, MegaPhone. One of the MANY cool things about Megaphone is they give you a 30-day free trial to test it out ...so if you follow along in these videos, you can actually build your entire funnel FREE during this class using megaphone :-) The free trial isn't publicly available, so you'll want to use this secret ninja link :-)
How To Build Your Download Page In Five Minutes
Well, they've opted in to get more than just an offer. We need to make good on our promises of giving them cool info that'll help them! This video walks you through how to take that killer Lead magnet you made in the last module, and make it downloadable for your subscribers. We're going to use Megaphone again because it's even easier than you realized. They'll actually handle all the download stuff FOR YOU so you don't have to use FTP software or deal with any tech hassles. And - if you missed it - you can get a 30 day FREE trial to Megaphone here. (It's cheap anyway but hey - might as well get 30 free days :-)
THE ENGINE! (For Aweber Users)
Great! Now that we've got your "OTO" page and your download page, it's almost time to build the opt-in page. But before we do, we need to build the "engine" that makes everything happen behind the scenes when they opt in. So in this video, I'll show you how to do that if you're an Aweber user. If you're an Infusionsoft user (recommended), just skip ahread to the next video :-)
THE ENGINE! (For Infusionsoft users)
Great! Now that we've got your "OTO" page and your download page, it's almost time to build the opt-in page. But before we do, we need to build the "engine" that makes everything happen behind the scenes when they opt in. So in this video, I'll show you how to do that if you're an Infusionsoft user.
Opt In Page #1: The 2-Step!
This opt in page converts like crazy. I first stumbled upon it when doing some testing for Natalia (my wife) and our conversions were through the roof ...for COLD traffic. It'll take you just over 6 minutes to get this done ...so the ROI on your time is HUGE :-) Also - this video shows you how to integrate Megaphone with Infusionsoft and/or Aweber (super easy) so be sure to watch it.
Opt In Page #2: Old Faithful!
This silly layout continues to beat controls left and right. You'll recognize it from launches. Why does everyone use it? BECAUSE IT WORKS lol. Watch this and have it up and running in minutes.
Opt In Page #3: The Reverse Squeeze!
This template CRUSHED it for me in my promotions for this very course. The Reverse Squeeze is a video opt in ...with a twist. What you do is you make the video something that ....in and of itself ...is valuable to the viewer. Then your "pitch" is for them to opt in to get MORE helpful stuff that will further move them towards achieving their desired outcome. In my promotion for this class, my reverse squeeze video showed the viewer a classic ad method that brought in billions, and the offer was that in exchange for their email address, I'd also send them a template, a swipe file of additional winning ads, and another case study. And that's how you want to position yours. Essentially, "Here's a video that will help you immediately ...and if you'd like MORE stuff that'll help you even MORE, just enter your email and tell me where to send it."
Opt In Page #4: The Ogilvy
This style of page is very similar to a native ad. It's esentially the "text version" of a reverse squeeze page, and is very, VERY effective for capturing leads while building immediate authority and trust.
Live Q&A Call- June Class 2019
Q&A VIDEO - June Class 2019
Here's my video responses to questions that came in after the call. Good questions!
Q&A Call - August Class 2019
Stragglers! August Class 2019
The title says it all. This hour-long video answers Module 1 and 2 questions from the August class :-)
